Advertising and Marketing Managers

Advertising and Marketing Managers control all the communication between a company and its consumers. They manage internal teams in order to craft promotional messages, and they work to publish media across multiple channels.

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Professional Man
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Sushil Chintak

Creative Director

15 years of industry experience

A senior advertising professional, Sushil has worked for several prestigious organisations in India. Under them, he has managed a range of brands from the fashion and food industry to health and automobiles. A recipient of several national and international accolades, he is currently working as a senior creative in one of the India's leading organisation.

KEY SKILLS

  • Negotiation and Budgeting skills

  • Writing and communication

  • Creative

  • Problem Solving

  • Ability to Collaborate

  • Leadership

  • Ability to Execute

  • Decision-Making 

  • Organizational

  • Advertising 

  • Promotions

  • Interpersonal skills

  • Critical Thinking

  • Detail Oriented

PROS

  • You get to meet new people all the time

  • The versatility of picking any industry

  • Degree programs are readily available for this field

  • High earning potential 

  • The underlying psychology behind purchase behavior is incredibly fascinating

  • The more you learn, the better you get at communicating effectively

  • You’ll become part of a highly-active global community of marketers that you can learn from

CONS

  • You don't get paid for your efforts only results

  • You are responsible for all the members of your team and their production levels

  • You may have to reveive calls late into the night from your clients on the other side of the world

  • Typically involves long hours 

  • Stressful work environment

  • The pressure to meet deadlines

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Companies 

  • Agencies

  • Freelancer

  • Media Houses

  • You love marketing and advertising products

  • You can meet deadlines and deliver them on time, even under stressful circumstances

  • Love to convert complex data and findings into understandable tables, graphs, and written reports

  • Whenever you see a product, you start strategising its pitch in your head

  • Love spending time reading about how you can sell more and spend less on marketing and advertising

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career


  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media. 

  • Plan promotional campaigns such as contests, coupons, or giveaways.

  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.

  • Negotiate advertising contracts. 

  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement.


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