Brand Strategy

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Shhama Sayed

Head of Brand Partnerships

20 years of industry experience

An experienced sales professional with over 20 years in the media industry, Shhama has been engaged with brands and consumers either as a marketing solution provider, advertiser or an agency. presently, she is the head of brad partnerships at Aurum Media- an international Media and Marketing comany that helps brands to take social leads and enhance growth.

KEY SKILLS

  • Multitasking

  • Communication skills

  • Networking

  • Marketing

  • Social

  • Analytical

  • Decisive

  • Creative

  • Empathy- ability to build connection with people

  • Experience in the industry

  • Organisational skills

  • Research

  • Presentation skills

PROS

  • Help brands build a good image in the market

  • Recognition of the company

  • Knowing your work brings satisfaction to the consumers you cater to 

  • Helping the company secure a good position in the market despite the competition 

  • Building consumer loyalty

  • Facilitating the increase in sales

CONS

  • Extremely competitive field

  • Tight deadlines

  • Sometimes too much research may be required

  • Expensive process

  • Difficult to maintain the brand image

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Brand Managers/Directors

  • Brand Ambassadors

  • Founders/Entrepreneurs

  • Marketing

  • Consulting

  • Curiosity

  • You are as persuasive as they come 

  • Some experience in the field

  • you are effectively decisive

  • Analytical frame of mind

  • Organised

KEY OPPORTUNITIES

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