Copywriters

Copywriters craft texts for everything from advertisements to well-researched articles. They learn about their employer's or customer's needs, help with the brainstorming process, create original material, and can assist with other aspects of the creative process.

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Starting Salaries

Avg. 

365000

Min. 

187000

Max. 

681000

What you need to get started

  • Internship after graduation under creative directors can be helpful.

  • A copywriter should possess a portfolio of his work. 

Employment Outlook

  • The job of a copywriter is full of creativity and offers a fast-paced working environment.

  • Opportunities to work with advertising agencies to develop content and advertising concepts 

  • Copywriters also work in close association with art directors.

International Opportunities

California, Minnesota, Washington, Washington, Texas, Massachusetts and New York

Educational Qualifications

  • Bachelors in Journalism/Mass Communication or any stream

  • Masters in Journalism and Mass Communication

Soft Skills

  • Research

  • Business Skills

  • Curiosity

  • Empathy

  • Creative

  • Communication and writing skills 

Technical Skills

  • Research

  • Vocabulary

  • Storytelling

  • Digital Marketing

  • Business Skills

  • User Experience

  • Grammar

  • Search Engine Optimisation

  • Headline creation

  • Marketing awareness

Considering this field, the best place to get started is to find the perfect mentor to guide you. 

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Pros

  • It can be a lot of fun, with an array of projects

  • You get to be creative and inquisitive

  • Copywriting is often a freelance position, which implies flexibility

  • Pay can be good if you create your name

  • No two days are the same

  • You’ll never stop learning

Cons

  • Churning out copy day in and day out can get tiring

  • When you work freelance, there’s no one around to make sure you get paid

  • You have to keep yourself motivated and be quite disciplined

  • It can be an extremely stressful job

  • Copywriters have deadlines that should be followed up by all means 

  • If the work won’t be finished in time, the writer might receive various penalties

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