Copywriters

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KEY SKILLS

  • Research

  • Vocabulary

  • Storytelling

  • Digital Marketing

  • Business Skills

  • Language

  • Curiosity

  • User Experience

  • Empathy

  • Punctuation

  • Grammar

  • Search Engine Optimisation

  • Creative

  • Headline creation

  • Marketing awareness

PROS

  • It can be a lot of fun, with an array of projects

  • You get to be creative and inquisitive

  • Copywriting is often a freelance position, which implies flexibility

  • Pay can be good if you create your name

  • No two days are the same

  • You’ll never stop learning

CONS

  • Churning out copy day in and day out can get tiring

  • When you work freelance, there’s no one around to make sure you get paid

  • You have to keep yourself motivated and be quite disciplined

  • It can be an extremely stressful job

  • Copywriters have deadlines that should be followed up by all means 

  • If the work won’t be finished in time, the writer might receive various penalties

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Blogging 

  • Companies

  • Freelance

  • Agencies

  • You take failure in the right spirit 

  • You are comfortable in your skin and firm on your opinions

  • You are not afraid to speak your mind

  • You are not afraid of risks

  • You know the market inside and out

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career


  •  Contrary to popular belief, copywriters don’t copyright stuff. They come up with groundbreaking ideas and craft them with words.

  •  As a copywriter, you’ll need your own space to date. 

  • Copywriters work alongside technologists, strategists, photographers, filmmakers and—in some cases—even astronauts. You’ll work with some of the best professionals in their fields to bring your ideas to life.  As a copywriter, you get to take on more than a single role. You are a writer, poet, songwriter, storyteller, screenwriter, inventor, scientist, researcher, carpenter, soldering specialist, sommelier, graffiti artist, photographer, art director, designer, singer, dancer, drinker, thinker, pickup line specialist, novelist, teacher, doctor, nutritionist and anything else you can think of. It’s never the “same-old, same-old.” 

  • You’ll create world-changing ideas that can bring down tyrant dictators with minuscule flash drives filled with bootleg episodes of Friends or save animals on the brink of extinction with a simple eraser. 

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