Corporate Communications practitioners have to deal with external public relations at the corporate level by growing brand visibility through industry editors, media workers and journalists. These executives are also involved in internal public relations to grow brand recognition, helping to build integrated products and generating budgets. They build, discover, and implement creative programmes to increase corporate profits and develop value-added ideas for brands.
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Awareness of Communication Styles
Presentations and Public Speaking
Managers can obtain specific knowledge about every situation in the organization. This type of communication assists management in comprehending the performance of employees, the problems of employees, and the results of decisions they have made.
Upward communication helps the organization to implement innovative techniques developed by the lower level employees.
Employees are enthusiastic because they feel they are an essential part of the organization.
The process of downward communication is facilitated as good listening becomes a two-way channel.
Flexible working hours
Employees hesitate to communicate bad news for fear that it will make them appear incompetent.
The valuable time of superiors may be wasted in listening to trivial matters of subordinates.
Superiors often listen only to what they feel is important and may be ignoring other important information.
Superiors are often too busy to listen to subordinates.
GOT WHAT IT TAKES?
Should be a good listener
Should be a good negotiator
Good at communication
Interesting Facts about the career
Corporate profits are taxed twice.
Economists hate the corporate income tax.
Economists can be kind of naïve.
U.S. corporate tax rates are the world’s highest.
The U.S. is especially aggressive about corporate taxes.
Foreign income is great.
Corporations (probably) can’t have their cake and eat it too.