Corporate Communication

Corporate Communications practitioners have to deal with external public relations at the corporate level by growing brand visibility through industry editors, media workers and journalists. These executives are also involved in internal public relations to grow brand recognition, helping to build integrated products and generating budgets. They build, discover, and implement creative programmes to increase corporate profits and develop value-added ideas for brands.

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Professional Man
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Purnima Joshi

Head of Communications

8 years of industry experience

With close to 9 years of experience in marketing communication - including public relations, content marketing, social media marketing, platform & community management, Purnima specialises in crafting communication strategies for startups and growth stage companies. Having worked in various sectors such a s FinTech, HR Tech, Aviation and E-commerce, she has invaluable insights for a young professional, seeking to join the industry.

Professional Man

Pooja Kakaria

Partner

11 years of industry experience

A seasoned HR professional, Pooja started her career in human resources with prestigious groups and NGOs. She used that experience and knowledge to set up her own HR Firm where she helps funded start-ups (such as Grofers, Eros, 1mg, etc.) exponentially ramp up their manpower requirement with the right talent. Her specialties include Employee Engagement Activities and Internal Communication.

KEY SKILLS

  • Active Listening

  • Awareness of Communication Styles

  • Giving Feedback

  • Persuasion

  • Written Communication

  • Confidence

  • Presentations and Public Speaking

  • Openness

  • Empathy

  • Cross-Cultural Communication

  • Digital Communication

PROS

  • Managers can obtain specific knowledge about every situation in the organization. This type of communication assists management in comprehending the performance of employees, the problems of employees, and the results of decisions they have made.

  • Upward communication helps the organization to implement innovative techniques developed by the lower level employees.

  • Employees are enthusiastic because they feel they are an essential part of the organization.

  • The process of downward communication is facilitated as good listening becomes a two-way channel.

  • Good pay

  • Flexible working hours

CONS

  • Employees hesitate to communicate bad news for fear that it will make them appear incompetent.

  • The valuable time of superiors may be wasted in listening to trivial matters of subordinates.

  • Superiors often listen only to what they feel is important and may be ignoring other important information.

  • Superiors are often too busy to listen to subordinates.

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Government

  • Companies

  • Should be a good listener

  • Should be a good negotiator

  • Teamplayer

  • Good at communication

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career

  • Corporate profits are taxed twice.

  • Economists hate the corporate income tax.

  • Economists can be kind of naïve.

  • U.S. corporate tax rates are the world’s highest.

  • The U.S. is especially aggressive about corporate taxes.

  • Foreign income is great.

  • Corporations (probably) can’t have their cake and eat it too.

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