Corporate Communications practitioners have to deal with external public relations at the corporate level by growing brand visibility through industry editors, media workers and journalists. These executives are also involved in internal public relations to grow brand recognition, helping to build integrated products and generating budgets. They build, discover, and implement creative programmes to increase corporate profits and develop value-added ideas for brands.
What you need to get started
Knowledge of maintaining the flow of communication for the development of the firm and monitoring the flow of data and their means of communication used.
Better opportunities will open up after 1 or 2 years of experience.
Opportunities abound for the corporate communication professionals, and they are wider-reaching and better paying than ever
A broad field of communication offers a wide range of self-employment and freelance opportunities.
Luxembourg, Denmark, United Kingdom, Switzerland, Canada, Finland, Singapore
BBM (Bachelors in Business Management)
BBA (Bachelors in Business Administration)
B. Com (Hons.) – Marketing
PGDM (Post Graduate Diploma in Management)
Awareness of Communication Styles
Considering this field, the best place to get started is to find the perfect mentor to guide you.
LEARN ABOUT THE PROFESSION
VIRTUAL JOB SHADOWING
STRATEGIZE & PLAN YOUR NEXT MOVE
NETWORKING & ADVICE
INTERVIEW PREP & RESUME REVIEW
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Managers can obtain specific knowledge about every situation in the organization. This type of communication assists management in comprehending the performance of employees, the problems of employees, and the results of decisions they have made.
Upward communication helps the organization to implement innovative techniques developed by the lower level employees.
Employees are enthusiastic because they feel they are an essential part of the organization.
The process of downward communication is facilitated as good listening becomes a two-way channel.
Flexible working hours
Employees hesitate to communicate bad news for fear that it will make them appear incompetent.
The valuable time of superiors may be wasted in listening to trivial matters of subordinates.
Superiors often listen only to what they feel is important and may be ignoring other important information.
Superiors are often too busy to listen to subordinates.