Corporate Design

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KEY SKILLS

  • Creativity

  • Good sense of form, typography, colour etc.

  • Understanding the psychology behind the use of colourImage making

  • Keen eye for details

  • Following brand guidelines to maintain consistency

  • Understanding the target audience

  • Helping the client envision their brand

PROS

  • The opportunity to create an identity by which a company will be recognised all around the world

  • You end up creating something which gives personality to the firm

  • Your work will improve the awareness and help give the company a competitive edge

  • Responsible for consistency to the brand

  • A good campaign can strike interest

  • Help the founder of the company envision what the brand might look like

CONS

  • It is an expensive and time consuming process

  • Can be a complex process as the identity must communicate to a huge audience

  • Difficult to maintain consistency as the identity designed has to follow the same visual language across all platforms

  • A lot of pressure as the identity can be misinterpreted

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Logo Design

  • Visual identity for the brand

  • Working with corporations

  • Good visualisation skills

  • Adaptability and flexibility

  • Comprehending abstract ideas and creating an identity

  • Good with making strategic choices

  • Empathy - in order to make your designs relatable to everyone

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