Digital Advertising and Marketing

Digital marketing, is a section of marketing that utilizes the internet and online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services

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Manish Dhanwani

Senior Marketing Manager

12 years of Industry Experience

With 12 years of experience in marketing industry, Manish is highly proficient with tools like CleverTap, Google Analytics, Catch Media, Adjust Attribution tool. He has worked with brands like TimesofMoney, BookMyShow, McCann, Publicis. He is currently working with SonyLIV as a Senior marketing manager, where he manages alliances, Paid Media, Acquisitions, International Marketing, Subscription Growth, Consumer Analytics .

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Shhama Sayed

Head of Brand Partnerships

20 years of industry experience

An experienced sales professional with over 20 years in the media industry, Shhama has been engaged with brands and consumers either as a marketing solution provider, advertiser or an agency. presently, she is the head of brand partnerships at Aurum Media- an international Media and Marketing comany that helps brands to take social leads and enhance growth.

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Sushil Chintak

Creative Director

15 years of industry experience

A senior advertising professional, Sushil has worked for several prestigious organisations in India. Under them, he has managed a range of brands from the fashion and food industry to health and automobiles. A recipient of several national and international accolades, he is currently working as a senior creative in one of the India's leading organisation.

KEY SKILLS

  • Understanding of SEO

  • Internet advertising

  • Tech Savy 

  • Advertising 

  • Social Paid Advertising

  • Top-Notch Personal Brand

  • Email Marketing 

  • Newsletters

  • Google Adwords 

  • PPC

  • Conversion Rate 

  • Optimization

  • Influencer Marketing

  • Creative & Analytical

  • Understanding Of The Customer Experience

  • SEM

PROS


  • Digital marketing gives you access to new technologies like AI and machine learning

  • You can target your consumers easily with the help of tools available on the internet

  • You can work as a freelancer or work from home for your digital marketing agency

  • It is a growing and evolving field and the more you learn and practice the more you earn

  • There are no demographic or geographic boundaries as you are working over the internet. The whole world can be your market

CONS

  • Digital marketing is going to consume a lot of your time

  • Campaigns are very easy to copy

  • Limited space for ads that makes it harder to gain attention

  • It is an evolving field so you always need to remain updated with the latest technological developments and market trends

  • There is no fixed formula to success. You have to keep on learning new things and experimenting to satisfy different client needs

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Companies

  • Freelancer

  • Agencies

  • Studios 

  • Websites 

  • You love advertising and know-how to use it in the most efficient way

  • You have knowledge and appreciation of automation

  • Organization and project management skills

  • You have the ability to analyze data and draw insights

  • You have brand awareness

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career


  • 50% of all searches begin on a mobile device 

  •  88% of mobile searches are for local businesses.

  • 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops  

  • 42% of consumers say familiarity with the sender's name influences whether or not they will open a promotional email

  •  Emails with no subject line were 8% more likely to be opened than those with 

  • The average yield for email marketing is $44.25 on the dollar

  • 85% would prefer to leave their email address for an e-book than a tweet.


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