Digital Advertising and Marketing
Digital marketing, is a section of marketing that utilizes the internet and online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services
RUDDERLY MENTORSHIP PROGRAM
Professionals from the industry take you under their wing. Personalised 1-1 mentorship
1 ON 1 TIME WITH SUCCESSFUL PROFESSIONALS ACROSS INDUSTRIES
IMMERSIVE MENTORSHIP STRUCTURE WITH A REAL WORLD ASSIGNMENT, TO GIVE YOU A SNEAK PEAK
BECOME A MENTOR
GIVE
BACK
FLEXIBLE TIMING
ALTERNATE
INCOME
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KEY SKILLS
Understanding of SEO
Internet advertising
Tech Savy
Advertising
Social Paid Advertising
Top-Notch Personal Brand
Email Marketing
Newsletters
Google Adwords
PPC
Conversion Rate
Optimization
Influencer Marketing
Creative & Analytical
Understanding Of The Customer Experience
SEM
PROS
Digital marketing gives you access to new technologies like AI and machine learning
You can target your consumers easily with the help of tools available on the internet
You can work as a freelancer or work from home for your digital marketing agency
It is a growing and evolving field and the more you learn and practice the more you earn
There are no demographic or geographic boundaries as you are working over the internet. The whole world can be your market
CONS
Digital marketing is going to consume a lot of your time
Campaigns are very easy to copy
Limited space for ads that makes it harder to gain attention
It is an evolving field so you always need to remain updated with the latest technological developments and market trends
There is no fixed formula to success. You have to keep on learning new things and experimenting to satisfy different client needs
OPPORTUNITY TYPES
GOT WHAT IT TAKES?
Companies
Freelancer
Agencies
Studios
Websites
You love advertising and know-how to use it in the most efficient way
You have knowledge and appreciation of automation
Organization and project management skills
You have the ability to analyze data and draw insights
You have brand awareness
KEY OPPORTUNITIES
Books
Podcasts
Networking Groups
Interesting Facts about the career
50% of all searches begin on a mobile device
88% of mobile searches are for local businesses.
46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops
42% of consumers say familiarity with the sender's name influences whether or not they will open a promotional email
Emails with no subject line were 8% more likely to be opened than those with
The average yield for email marketing is $44.25 on the dollar
85% would prefer to leave their email address for an e-book than a tweet.