Event Management

It is the responsibility of the Event Planner to study and secure venues, schedule and organise the calendar for events, negotiate quotes and agreements with suppliers, help events marketing, track time and budget, network and deliver short event targets.

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Professional Man

Maria Railwaywala

10 years of industry experience

Having been an integral part of high profile events and weddings such as the Ambanis, Rosy Blue India, Kilachand, YPO among others, Maria is an experienced event manager specialising in social events and weddings. Currently a freelance consultant, Maria has previously worked as a Hospitality Consultant for various major companies.

KEY SKILLS

  • Communication

  • Organization

  • Team Work

  • Leadership

  • Aesthetics

  • People skills

  • Passion

  • Calm under pressure

  • Problem-solving

  • Decisive

  • Social

  • Negotiation

  • Multitasking

  • Creativity

  • Passion for Planning

  • Tech Savvy

PROS

  • It’s a profession where it’s relatively easy to work your way up when starting a business

  • It t is a relatively new and fast-growing industry so the need for event planners is expected to exponentially rise

  • You get to meet a lot of talented people and build your network

  • You might find yourself working on conferences, sporting events, celebrity parties, charity fundraisers, fashion shows, product launches, conventions, gala dinners, shop openings, or film premieres—to name just a few.

CONS

  • Unforgivable, erratic hours

  • It is almost always tough to keep under the budget

  • Can get very stressful and tiresome

  • Repeatedly being away from home, living out of a suitcase, and only ever seeing the inside of the airport and a hotel ballroom can take all the fun out of traveling with work

  • You have to deal with all sorts of people and still keep your cool 

  • If you’re working as a freelancing event planner, the off- season can be a long period in between contracts.

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Companies

  • Freelancer

  • Agencies

  • Organization

  • Firms

  • Studios

  • You are ready to work at any time of the day

  • You know how to work with a team

  • You are curious and ready to learn from your mistakes

  • You know that you have to be in stressful situation and you know how to stay calm

  • You love throwing a good party

  • You are a perfectionist

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career

  • The top three most popular event management software products are Eventbrite, Cvent, and Eventzilla

  • The typical cost of hiring a full-service event planner accounts for 15-20% of the total event budget

  • Social media is the most effective way to spread the word about an in-person event

  • 67% of live video viewers are more likely to attend an event similar to one they watched

  • As of June of 2016, the event ticket sales market had seen a 4.8% increase since 2011

  • On an average, 46% of total event revenue comes from registration/ticket sales

  • 74% of product or service users become regular customers after an “experiential” marketing event

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