Graphic Designer

To communicate ideas and information visually, graphic designers use computers or hand-held tools to create posters, websites, logos, brochures, magazines and many other materials. Graphic designers communicate about layout and design with customers, creating a wide range of graphics and layouts for software such as photoshop, product illustrations, company logos, and websites.

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Debjani Bhattacharya

Consultant

15 Years of Industry Experience

Along with working in Graphic Designing Industry for 15 years, Debjani has had the opportunity to explore her knowledge in UI, Ux, Game Design, Visual Design, Branding, and Advertising. She has worked on an App that was in the Top 10 for over a few months in iStore (gaming app) and has 3 internationally published book illustrations. She has been associated with companies like FlexiBees, ArttInterios, LattuKids, Saathealth, Kristal.ai, Knox Publicat.

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Shreya Sen

Freelance Children's Book Illustrator

4 years of industry experience

Shreya is a freelance children’s book illustrator and cartoonist. She has been working in the field of graphic narrative, illustration and cartooning for the last 4 years. Along with this, she undertakes workshops on storytelling, DIY’s and also has experience of teaching design as a visiting faculty. She has worked with some of the leading children’s book publishing houses in India.

KEY SKILLS

  • Creativity

  • Communication

  • Typography

  • Adobe’s creative apps

  • Interactive media

  • Presentations

  • Design Principles

  • Ideation

  • Branding

  • Strategy

  • Problem Solving

  • Visuals

PROS

  • You get to see your work going on live

  • It allows you to explore your creative side and the analytical bit too 

  • You can run your own studio

  • There is a huge client base looking for designers

  • Being a graphic designer will allow you to branch off into other skill sets easily which can drastically increase your freelance or business growth potential

  • A graphic designer is needed in every company

  • The demand for graphic designers is increasing

CONS

  • Under pressure to complete work within tight deadlines

  • A lot of time is spent in front of the computer

  • Dealing with criticism and demanding clients can be a task

  • The reality may not always be at par with the expectations

  • You need to make sure you separate your self-worth from the work you create

  • Deadlines can interfere with creativity.

  • Edits can become overwhelming without good boundaries.

  • Graphic design can be a competitive market to break into.

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Freelancer 

  • Companies

  • Agencies

  • Studios 

  • Even .5 mm spaces matter to you.

  • You notice each hoarding, logo, and any clever design in daily life.

  • When triangles, squares, and circles become elementary of each design algorithm.

  • You are in love with designing.

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career


  •  The graphic design began with the Sumerian pictographs and Egyptian Hieroglyphics from 2500 BC to 1400 BC.

  • In the 18th century, letters were designed on the basis of the mathematical drafting principles. Ornamental typography also started in the 1800s. The first sans-serif font was introduced. 

  • In the late 1800s, Art Nouveau emerged as an international art style and soon took the world of graphic design by storm. 

  • Pop Art and Psychedelia became popular graphic design styles between the 1960s and 1970s. 

  • In the mid-1970s, designers paid more attention to word spacing, distorting type, typewriter type, and collage.

  • The font used in the Coca-Cola logo was not made from a typeface but was originally prepared using a handwritten style which is now known as Spencerian Script.

  • Nike ‘swoosh’ logo was designed by a graphic student at Portland University named Carolyn Davidson for only $35.


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