Market Research Analysts
Market Research Analysts help companies decide what to sell, identify clients, services and the promotion of products. They design surveys that are used to help discover potential customers' preferences.
Soft Skills
Monitor and forecast marketing
Multitask
Confidence
Math and analytical
Computer
Interpersonal skills
Statistical software
Preparing reports
Critical-thinking
Analytical
Communication
Detail-oriented
Observant
Data-Driven Research
Consumer Behaviour
Considering this field, the best place to get started is to find the perfect mentor to guide you.
LEARN ABOUT THE PROFESSION
VIRTUAL JOB SHADOWING
STRATEGIZE & PLAN YOUR NEXT MOVE
NETWORKING & ADVICE
INTERVIEW PREP & RESUME REVIEW
Find a Mentor
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Pros
You can have an independent work environment
You can have your own call in the market and invest for yourself
You can have an overseas tour if working with an MNC
You receive a firsthand access to current happenings and upcoming trends in the market
Cons
Hectic work hours
It's constantly changing
It's challenging to give clients actionable insights when the research objective can be fairly open-ended to begin with