Market Research Analysts

Market Research Analysts help companies decide what to sell, identify clients, services and the promotion of products. They design surveys that are used to help discover potential customers' preferences.

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Soft Skills

  • Monitor and forecast marketing

  • Multitask

  • Confidence

  • Math and analytical

  • Computer

  • Interpersonal skills

  • Statistical software

  • Preparing reports

  • Critical-thinking

  • Analytical

  • Communication

  • Detail-oriented

  • Observant 

  • Data-Driven Research 

  • Consumer Behaviour

Considering this field, the best place to get started is to find the perfect mentor to guide you. 

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Pros

  • You can have an independent work environment

  • You can have your own call in the market and invest for yourself

  • You can have an overseas tour if working with an MNC

  • You receive a firsthand access to current happenings and upcoming trends in the market

Cons

  • Hectic work hours

  • It's constantly changing

  • It's challenging to give clients actionable insights when the research objective can be fairly open-ended to begin with

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