Marketing Communication

Marketing Communications Professionals design, execute and manage communications systems that efficiently identify and promote the organisation and its goods, including graphics, brochures, business or product fact sheets, logos or other promotional products.

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KEY SKILLS

  • Administered all web content and maintained updates to ensure messaging aligned with current objectives/goals within the agency.

  • Develop and maintain communications plan, including email marketing calendar and editorial calendar for web content.

  • Directed web content and print publications from conceptual development to postmortem analysis.

  • Produced original Web content and rewrote and edited existing content

  • Manage internal communications calendar and create promotional materials to support training events and trade shows, increasing registration and attendance.

  • Researched, recommended, scheduled and coordinated all aspects of company participation in electronics industry trade shows and events.

  • Managed lead generation, contact database, Marketing communications and participation and international trade shows.

  • Supported trade show initiatives by coordinating logistics for all automotive related trade shows.

PROS

  • Free food.

  • You get to experience a lot of new things before anyone else.

  • Having to constantly come up with new campaigns for new clients, some of which are competitors, trains your brain to be constantly creative.

  • Money rules the world and no matter how much of a forward thinking hippy you are, companies will ALWAYS need to promote themselves, so as long as you've got a job in marketing, you'll always have a job in marketing.

  • Clients are never right and generally speaking they have no fucking idea what they want or what they're talking about. So you can come up with some utterly crap low grade campaign or artwork with no effort and they will absolutely LOVE it.

  • The money is good. Whether your a social media manager or an account director or creative director, that hefty paycheck at the end of the month fills the gap in your soulless heart.

  • You know how to market yourself and make a personal brand.

CONS

  • People never believe you when you say you like something because they think it's one of your clients. Friends will also incessantly call you a sell out, man.

  • You've basically sold your soul to corporations to captalise on ad infinitum, only adding more 1s and 0s to the matrix we live in.

  • Usually people who work in marketing have some sort of artistic talent whether it be graphic design, music, writing or film, you may think you can balance the two but with the long hours and constant pressure you can pretty much say goodbye to those dreams.

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Government

  • Companies

  • Should be a good speaker

  • Fast decision maker

  • Good at influencing people

  • Teamplayer

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career

With Instagram approaching 1 billion users, more and more brands are dedicating ad dollars to the platform. Parallel to this, search interest for “influencer marketing” has multiplied over 198x since 2013. A recent study by Mediakix found that this surge in interest has resulted in a $1 billion influencer marketing industry on Instagram, which continues to grow.

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