Marketing Communication
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Marketing Communications Professionals design, execute and manage communications systems that efficiently identify and promote the organization and its goods, including graphics, brochures, business or product fact sheets, logos, or other promotional products.
Mentors from the field
Learn about the field . What day to day work would look like . Growth opportunity & prospects . Interview preparation . Transition advise . Networking
JOSIE LANE
Current position
Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.
Career prospects & criteria
Understand the prospects within the career & the education & other skills you need to make it.
Educational Qualifications
Bachelors in BBM (Bachelors in Business Management)/ BBA (Bachelors in Business Administration)/ B. Com (Hons.) – Marketing
MBA/ PGDM (Post Graduate Diploma in Management) in Marketing
What you need to get started
Knowledge of SEO and Google Analytics
Hands-on experience with web content management tools, like WordPress
Familiarity with B2B and B2C advertising campaigns
Experience with marketing campaigns on social media
Proficiency in MS Office
Soft Skills
Communication
Creative Thinking
Analytical skills
Tech fluency
Team player
Attention to details
Organizational and planning skills
Technical Skills
SEO/SEM
Sales
Storytelling
Marketing skills
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