Media Planner and Buyer
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A Media Buyer negotiates, purchases, and monitors the advertising space and airtime on behalf of the client. Media Buyers also play a key role in ensuring that advertising and promotional campaigns reach the highest number of people in a target audience at the lowest possible cost.
Mentors from the field
Learn about the field . What day to day work would look like . Growth opportunity & prospects . Interview preparation . Transition advise . Networking
JOSIE LANE
Current position
Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.
Career prospects & criteria
Understand the prospects within the career & the education & other skills you need to make it.
Educational Qualifications
Bachelors degree in advertising/ business or management/ communication and media studies/ english and journalism/ marketing/ psychology/ statistics.
MBA/ Masters in advertising
What you need to get started
Internships in media, marketing or advertising companies give applications an edge and are looked on favourably by employers.
A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital
Soft Skills
Excellent research skills
Confidence negotiating
Good teamwork
Interpersonal skills
Interest in media
Good researchers
Spoken communication
Computer literate
Advertising
Meet deadlines
Technical Skills
Interest in media
Research skills
Aware of media trends
Interpreting data into meaningful research
Computer literate
Advertising
Meet deadlines
Media Planning
Media Buying
Networking Groups
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