Media Relations Specialists

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KEY SKILLS

  • Excellent communication skills both orally and in writing

  • Excellent interpersonal skillsGood IT skills

  • Presentation skills

  • Initiative

  • Ability to prioritize and plan effectively

  • Awareness of different media agendas

  • Creativity

  • Knowledge and research

  • Relationship-building skills

  • Multi-tasking in a high-pressure work environment

  • Attention to detailAdapts to change

  • Strategic thinking

  • Social media savvy

  • International mindset

  • Decision Maker

PROS

  • You build a large network.

  • You won’t be bored.

  • There’s a lot of variety in this field.

  • You learn a lot of new things about media.

  • You become a creative person when it comes to understanding human behavior.

  • You will know how successful your campaign was quick.

  • You can go big or small.

CONS

  • It can be a very competitive career.

  • Every project will need to be good enough for your portfolio.

  • This field can come with a lot of stress.

  • There are negative stereotypes attached to the job.

  • There is a lot of pressure.

  • One wrong move can cost you a lot.

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Companies

  • Freelancer

  • Agencies

  • Large Corporations

  • Non-profits 

  • Newspapers

  • Magazine 

  • Advertisement

  • You know how to writing and producing presentations.

  • You can deal with inquiries from the public, the press, and related organizations to answer their queries.

  • You have to organising and attending promotional events.

  • You can easily speak publicly at interviews, press conferences and presentations.

  • You have to provide clients with information about new promotional opportunities and current campaign progress.

  • You know how to analyse media coverage.

  • You can do commissioning or undertaking relevant market research.

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career

  • Do you know?

56% of marketers do not use any form of paid promotions on social media


  • It’s Not All About Damage Control

For many people, the words media relations specialists are synonymous with damage control. It’s true, but it is the first responder on the scene when a reputation disaster strikes, but they can also accomplish so much more for your business. A strong firm should work to build your brand proactively. This means digging deep to really learn about your business, your market, and your goals, and then using this information to build a brand that stands strong in a finicky, ever-changing digital world. When a  firm does its job, damage control doesn’t need to be a top priority.


  • Building Relations

It takes a lot of effort to build the types of media relationships that are needed to promote a growing business in today’s digital world. There’s no shortage of news stories or small businesses trying to get a little attention. A successful firm has spent time and energy building great media relationships and they know how to bring awareness to the brands they represent. This is something that few businesses can achieve on their own.

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