Media Relations Specialists
RUDDERLY MENTORSHIP PROGRAM
Professions from the industry take you under their wing. Personalised 1-1 mentorship
1 ON 1 TIME WITH SUCCESSFUL PROFESSIONALS ACROSS INDUSTRIES
IMMERSIVE MENTORSHIP STRUCTURE WITH A REAL WORLD ASSIGNMENT, TO GIVE YOU A SNEAK PEAK
BECOME A MENTOR
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Excellent communication skills both orally and in writing
Excellent interpersonal skillsGood IT skills
Ability to prioritize and plan effectively
Awareness of different media agendas
Knowledge and research
Multi-tasking in a high-pressure work environment
Attention to detailAdapts to change
Social media savvy
You build a large network.
You won’t be bored.
There’s a lot of variety in this field.
You learn a lot of new things about media.
You become a creative person when it comes to understanding human behavior.
You will know how successful your campaign was quick.
You can go big or small.
It can be a very competitive career.
Every project will need to be good enough for your portfolio.
This field can come with a lot of stress.
There are negative stereotypes attached to the job.
There is a lot of pressure.
One wrong move can cost you a lot.
GOT WHAT IT TAKES?
You know how to writing and producing presentations.
You can deal with inquiries from the public, the press, and related organizations to answer their queries.
You have to organising and attending promotional events.
You can easily speak publicly at interviews, press conferences and presentations.
You have to provide clients with information about new promotional opportunities and current campaign progress.
You know how to analyse media coverage.
You can do commissioning or undertaking relevant market research.
Interesting Facts about the career
Do you know?
56% of marketers do not use any form of paid promotions on social media
It’s Not All About Damage Control
For many people, the words media relations specialists are synonymous with damage control. It’s true, but it is the first responder on the scene when a reputation disaster strikes, but they can also accomplish so much more for your business. A strong firm should work to build your brand proactively. This means digging deep to really learn about your business, your market, and your goals, and then using this information to build a brand that stands strong in a finicky, ever-changing digital world. When a firm does its job, damage control doesn’t need to be a top priority.
It takes a lot of effort to build the types of media relationships that are needed to promote a growing business in today’s digital world. There’s no shortage of news stories or small businesses trying to get a little attention. A successful firm has spent time and energy building great media relationships and they know how to bring awareness to the brands they represent. This is something that few businesses can achieve on their own.