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Pollsters, also known as survey analysts, typically work for research organisations or educational institutions. They perform public opinion polling for candidates, elected and appointed government officials, advocacy groups, and businesses. Pollsters use their expert knowledge of statistical analysis, polling methodology, and social attitudes to challenge representative sampling of the general population or specific demographic groups on important public issues.
Mentors from the field
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Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.