Public Relations Professional
Public Relations professionals create and maintain a good public image for a business or organisation. They create media, from press releases to social media messages, that form the public opinion of the company or organisation and raise awareness of its brand.
RUDDERLY MENTORSHIP PROGRAM
Professionals from the industry take you under their wing. Personalised 1-1 mentorship
1 ON 1 TIME WITH SUCCESSFUL PROFESSIONALS ACROSS INDUSTRIES
IMMERSIVE MENTORSHIP STRUCTURE WITH A REAL WORLD ASSIGNMENT, TO GIVE YOU A SNEAK PEAK
BECOME A MENTOR
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KEY SKILLS
Communication
Creativity
Planning
Research
Management
Strategy
Organisation
Innovative
Efficiency
Interpersonal Skills
PROS
The demand for Public Relations never goes down, branding is very important for a public image.
You build a large and diverse network full of ambitious individuals.
There is an array of fields to venture into, from political parties to advertising agencies.
Public relations is a vastly changing field, one that is fast-paced. You will need to produce work with very little notice. You’ll learn how to work well under pressure and stay organized while doing so.
You can drastically increase the profitability of your company.
CONS
There is always a chance that a well-devised news event or release will get “bumped” from planned media coverage because of a more critical breaking news story, such as wars, severe weather or serious crime.
While a PR campaign has the potential to yield a high return on promotional expense, it also has the potential to produce the opposite if the news media feels there is little value in running a story pitch.
Unlike advertising, you cannot control how your business is portrayed by the media, when your message will appear, and where it will be placed.
It can be difficult to measure the effectiveness of your work.
Your workload and work outcomes are unpredictable.
OPPORTUNITY TYPES
GOT WHAT IT TAKES?
Government Agencies
Advertising agencies
Businesses
Financial Communications
Political Parties
Corporate Entities
You can diffuse a crisis in no time
You are a social butterfly
Your people skills are exceptional
You are careful to curate your words and realise their implications
You can read people well and understand their needs
KEY OPPORTUNITIES
Perfect Relations
Genesis Burson-Marsteller