Public Relations Professional

Public Relations professionals create and maintain a good public image for a business or organisation. They create media, from press releases to social media messages, that form the public opinion of the company or organisation and raise awareness of its brand.

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Purnima Joshi

Head of Communications

8 years of industry experience

With close to 9 years of experience in marketing communication - including public relations, content marketing, social media marketing, platform & community management, Purnima specialises in crafting communication strategies for startups and growth stage companies. Having worked in various sectors such a s FinTech, HR Tech, Aviation and E-commerce, she has invaluable insights for a young professional, seeking to join the industry.

KEY SKILLS

  • Communication

  • Creativity

  • Planning

  • Research

  • Management

  • Strategy

  • Organisation

  • Innovative

  • Efficiency

  • Interpersonal Skills

PROS


  • The demand for Public Relations never goes down, branding is very important for a public image.

  • You build a large and diverse network full of ambitious individuals.

  • There is an array of fields to venture into, from political parties to advertising agencies.

  • Public relations is a vastly changing field, one that is fast-paced. You will need to produce work with very little notice. You’ll learn how to work well under pressure and stay organized while doing so.

  • You can drastically increase the profitability of your company.

CONS


  • There is always a chance that a well-devised news event or release will get “bumped” from planned media coverage because of a more critical breaking news story, such as wars, severe weather or serious crime.

  • While a PR campaign has the potential to yield a high return on promotional expense, it also has the potential to produce the opposite if the news media feels there is little value in running a story pitch.

  • Unlike advertising, you cannot control how your business is portrayed by the media, when your message will appear, and where it will be placed.

  • It can be difficult to measure the effectiveness of your work.

  • Your workload and work outcomes are unpredictable. 

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Government Agencies

  • Advertising agencies

  • Businesses

  • Financial Communications

  • Political Parties

  • Corporate Entities

  • You can diffuse a crisis in no time

  • You are a social butterfly

  • Your people skills are exceptional

  • You are careful to curate your words and realise their implications

  • You can read people well and understand their needs

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