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IMMERSIVE  MENTORSHIP STRUCTURE WITH A REAL WORLD ASSIGNMENT, TO GIVE YOU A SNEAK PEAK

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KEY SKILLS

• Communication

• Creativity

• Planning

• Research

• Management

• Strategy

• Organisation

• Innovative

• Efficiency

• Interpersonal Skills

PROS

• The demand for Public Relations never goes down, branding is very important for a public image.

• You build a large and diverse network full of ambitious individuals.

• There is an array of fields to venture into, from political parties to advertising agencies.

• Public relations is a vastly changing field, one that is fast-paced. You will need to produce work with very little notice. You’ll learn how to work well under pressure and stay organized while doing so.

• You can drastically increase the profitability of your company.

CONS

• There is always a chance that a well-devised news event or release will get “bumped” from planned media coverage because of a more critical breaking news story, such as wars, severe weather or serious crime.

• While a PR campaign has the potential to yield a high return on promotional expense, it also has the potential to produce the opposite if the news media feels there is little value in running a story pitch.

• Unlike advertising, you cannot control how your business is portrayed by the media, when your message will appear, and where it will be placed.

• It can be difficult to measure the effectiveness of your work.

• Your workload and work outcomes are unpredictable.