Reputation Managers/Public Opinion Researchers

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KEY SKILLS

  • Interpersonal skills

  • Communication

  • Organisation 

  • Forward planning 

  • Strategic thinking

  • Problem-solving

  • Commercial awareness

  • Mentoring

  • Technical Skills

  • Conceptual Skills

  • People Skills

  • Planning

  • Decision-making

  • Delegation

  • Fast-paced

PROS

  • The exposure is massive 

  • You are the person in the cape who dismissed any negative image of the company 

  • It's a great feeling to know that you are trusted with important decisions

  • You develop an understanding of human behavior and thus, read people better

CONS

  • It is a very difficult and time-consuming job

  • There are many expectations

  • There is always someone out there ready with their can of criticism 

  • It is hard to maintain a work-life balance

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Companies

  • Freelancer 

  • Agencies

  • Social media companies

  • Websites 

  • Corporation

  • You have an understanding of search engine behavior, social media, forums, blogs, ratings, and reviews, etc.

  • You can work towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies

  • You can establish policies and procedures, systems and standards that will avoid any negative impact on the organization

  • You are well prepared for taking immediate action when the company’s reputation has been tarnished

  • You can research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former

  • You can handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career


  • Don’t underestimate the number of people who are potentially viewing reviews about your property. Cornell School of Hotel Administration reports that TripAdvisor has more than 350 million unique visitors per month.

  • Watch your responses! Tnooz found that 64 percent of travelers are less likely to book a room at a hotel that replies aggressively to negative online reviews.

  • But make sure you do respond. An overwhelming 78 percent of travelers say that seeing management responses to online reviews gives them a favorable impression of the hotel, as it shows they care about their guests
     

  • Reviews are important — so important that 53 percent of travelers will not book a hotel that does not have any reviews on TripAdvisor or another online review site.

  • Word of mouth is a powerful thing. When it comes to making purchases, a Nielsen study revealed that 83 percent of consumers trust the recommendations of friends and family. In the same vein, 66 percent of consumers trust the opinions of strangers that are posted online.

  • Addressing unhappy customers online is key: Social Media Today says that 95 percent of unhappy customers say they will return to a business if their issues are resolved quickly and efficiently.



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