Search Engine Optimization Specialists

A Search Engine Optimization Specialist (or SEO Specialist) is someone who analyzes a client's website and implements any necessary changes in order for it to be optimized for search engines.

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KEY SKILLS

  • Critical Thinking

  • Speaking & Writing Ability

  • Technical & Programming Skills

  • Analytics Skills

  • Drive, Motivation & Adaptability

  • Research

  • Learning speed

  • Tenacity

  • Coding basics

  • Decision Making

PROS

  • If you have an idea and plan to test and measure, seniority doesn’t matter

  • Always something new to learn — constant change

  • When SEO content is loved by users

  • SEO services are highly in demand

  • A lot of individuals have made an effective SEO vocation

  • You can derive enormous satisfaction when you can observe the progress and the increase in the number of key phrases that rank your website in the top 10 results

CONS

  • Hard to maintain work-life balance

  • Many have misconceptions about how SEO works

  • Clients and CEOs can have unreasonable expectations

  • Google can come along and shut off your traffic with an algorithm change, which can lead to uncertainty

  • SEO has no guarantee of results

  • Rapid changes in rankings

  • SEO requires patience

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Companies

  • Freelancer 

  • Agencies

  • Blogging 


  • You have an interest in/familiarity with industry blogs and thought leaders

  • You love reading amazing content  

  • You love building backlink

  • You are always fascinated by how that link came up on the top search

  • You love to learn new things and keep updating your knowledge

KEY OPPORTUNITIES

Books

Podcasts

Networking Groups

Interesting Facts about the career

  • History Of SEO


It is believed that SEO was born in 1991. Around this time, the world’s first website was launched, and one quickly turned into many as websites crowded the internet. So, there was a huge need for structure and accessibility, and the world’s first search engines were created.   In 1993, Excite revolutionized how information was categorized, and in 1994, Alta Vista, Yahoo, and others joined the scene.  However, in 1996, SEO really took off when Sergey Brin and Larry Page began building what would become the biggest, most recognized search engine to date: BackRub. Thought I was going to say Google? Well, you’re right because BackRub eventually became Google and was registered as a domain in 1997.   Google saw an opportunity to do something that other search engines weren’t. It began working on algorithm updates that would reward quality, relevant content to connect users with what they really want to find.  From then to now, hundreds of algorithm changes have been made, and SEO has rapidly evolved, forcing marketers to explore alternative strategies. SEO's history teaches us that the best way to prepare for the future of SEO is to not cut corners; it's to use ethical optimization techniques and publish content that holds actual value for your visitors.


  • Interesting Facts of SEO

1. Duplicate content hurt your SEO- But not always.
2. Good SEO is not about huge number of Incoming Links.
3. Viral Content is not as valuable as you think.
4. Everything must be Relevant.
5. All search engines do not use links as a ranking factor.
6. Google uses search evaluators to determine the quality of results.
7. A video on the homepage is very good for ranking your website.
8. Top ranking positions have more Facebook activity.

9. Out of the top 10, only 2 most famous websites on the Internet are content sites.
10. Travel Time is the metric for Google’s ranking.



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