Search Engine Optimization Specialists

A Search Engine Optimization Specialist (or SEO Specialist) is someone who analyzes a client's website and implements any necessary changes in order for it to be optimized for search engines.

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Soft Skills

  • Critical Thinking

  • Speaking & Writing Ability

  • Technical & Programming Skills

  • Analytics Skills

  • Drive, Motivation & Adaptability

  • Research

  • Learning speed

  • Tenacity

  • Coding basics

  • Decision Making

Considering this field, the best place to get started is to find the perfect mentor to guide you. 

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Pros

  • If you have an idea and plan to test and measure, seniority doesn’t matter

  • Always something new to learn — constant change

  •  SEO content is loved by users

  • SEO services are highly in demand

  • A lot of individuals have made an effective SEO vocation

  • You can derive enormous satisfaction when you can observe the progress and the increase in the number of key phrases that rank your website in the top 10 results

Cons

  • Hard to maintain work-life balance

  • Many have misconceptions about how SEO works

  • Clients and CEOs can have unreasonable expectations

  • Google can come along and shut off your traffic with an algorithm change, which can lead to uncertainty

  • SEO has no guarantee of results

  • Rapid changes in rankings

  • SEO requires patience

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