Social Media Manager

Social Media Managers for each social media campaign, devise high-quality new written and visual content, develop a social media presence by maintaining a strong online presence, track the image of the organisation on social media, generate brand awareness by engaging relevant influencers. They also review data to assess if their targets have been accomplished by social media campaigns.

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Soft Skills

  • Content Creation

  •  Community management

  • Design

  • Customer Service

  • Community Engagement

  • Analytics

  • Budgeting

  • Curiosity

  • Adaptability

  • Business 

  • News junkie

  • Funnel marketing

  • Project management

  • Creative 

  • Leadership

  • Communication skills

Considering this field, the best place to get started is to find the perfect mentor to guide you. 

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Pros

  • You get paid to spend time on your favorite social media platforms

  • Your work has the potential to go viral or have a positive impact

  • You'll get real-time feedback about how you're doing

  • Opportunities are endless

  • You can get ahead of the competition

  • It is a very up-and-coming field

Cons

  • Your errors can go viral 

  • You have to constantly make changes to keep your performance up

  • Big news or emergencies can add a mountain of work on your plate

  • As with any profession, there can be a lot of variation across industries

  • You deal with complaints

  • Social media never stops

  • There is a lot of negativity online

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