Sports marketing is a marketing division that focuses on the promotion of sports activities and teams, as well as on the promotion of other goods and services by sporting events and sports teams. Sports Marketing Managers focus on marketing sports teams, activities and athletes by establishing brand partnerships and creating successful advertising.
What you need to get started
3-4 years of relevant experience in Sports Marketing and Sales
Experience in building brands & category
Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities
Creative tools like Photoshop and Corel DRAW and illustrator would be an added advantage
Opportunity to enjoy high income after gaining several years of work experience
Sport marketing experts have a fast and rewarding career, with high work satisfaction and benefit potential.
Marketers plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
The United States of America, The United Kingdom, Spain, Canada, Switzerland, Cyprus
Bachelor's degree in Mass communication, journalism, advertising
Master's degree in Mass communication, journalism, advertising
Attention to details
Web analytics tools (Google Analytics, WebTrends, etc.)
Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
Basic math and statistics skills are demanded to run analytics on marketing campaigns.
Considering this field, the best place to get started is to find the perfect mentor to guide you.
LEARN ABOUT THE PROFESSION
VIRTUAL JOB SHADOWING
STRATEGIZE & PLAN YOUR NEXT MOVE
NETWORKING & ADVICE
INTERVIEW PREP & RESUME REVIEW
Find a Mentor
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It piggybacks on the popularity and devotion of the fans, which hardly dwindles
There’s nothing more satisfying than seeing an event that you've worked on 24/7 for the past three months, finally coming together
It provides its employees with the opportunity to meet and work with some of the top names in professional sports
Perks such as complimentary tickets are common
You can enjoy the opportunity to stretch your creative muscles brainstorming new events or new business pitches
The intense focus on detail required to assemble an event can be a frazzling
The crowd can be quite self-centred, an ego clash is not uncommon
Don’t expect to have time to pause and catch your breath
To make your mark, you must swim with the sharks
The hours can be unforgivable
Noteworthy companies of the field