Sports Marketing

Sports marketing is a marketing division that focuses on the promotion of sports activities and teams, as well as on the promotion of other goods and services by sporting events and sports teams. Sports Marketing Managers focus on marketing sports teams, activities and athletes by establishing brand partnerships and creating successful advertising.

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Kunaal Majgaonkar

Head of Media and Communications

15 years of industry experience

As a qualified sports media manager, Kunaal has spent the last 7 years working at the highly reputed Bengaluru FC after being a sports correspondent for The Times of India for 8 years. His current role entails building the club’s identity and scaling the fan-base to make sure the team walks out to a packed stadium every match.

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Arjun Kapoor

Head of Sponsorship and Marketing

10 years of industry experience

A highly skilled sports manager with an impressive background working as the head of sponsorship and marketing at the prestigious MCFC.
An alumnus of St. Xavier’s College, Ahemdabad, Arjun has previously worked with Percept Sports where he played an integral role in high-profile events such as the IPL and F1.

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KEY SKILLS

Task Management
Multitask
Look at the Bigger Picture
Problem Solving Skills
Leadership
Creative
Understanding of SEO
Empathy
People person
Influencer Marketing
Advertising
SEM
Passion
Persuasion
Negotiation

PROS

It piggybacks on the popularity and devotion of the fans, which hardly dwindles
There’s nothing more satisfying than seeing an event that you've worked on 24/7 for the past three months, finally coming together
It provides its employees with the opportunity to meet and work with some of the top names in professional sports
Perks such as complimentary tickets are common
You can enjoy the opportunity to stretch your creative muscles brainstorming new events or new business pitches

CONS

The intense focus on detail required to assemble an event can be a frazzling
The crowd can be quite self-centred, an ego clash is not uncommon
Don’t expect to have time to pause and catch your breath
To make your mark, you must swim with the sharks
The hours can be unforgivable

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

Brand Management
Teams
Clubs
Media Houses
Sportswear manufacturers
Agencies
Leagues
Retailers
Broadcasters
Betting and Gambling Services

You turn to the last page of the newspaper everyday
Your persuasion skills are top-notch
You can usually anticipate what people might like or respond to
You know how to throw a good party

KEY OPPORTUNITIES

Allstate
Reebok
RedBull
Vivo

Books

Podcasts

Networking Groups

Interesting Facts about the career

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