Sports Marketing

Sports marketing is a marketing division that focuses on the promotion of sports activities and teams, as well as on the promotion of other goods and services by sporting events and sports teams. Sports Marketing Managers focus on marketing sports teams, activities and athletes by establishing brand partnerships and creating successful advertising.

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Starting Salaries

Avg. 

850000

Min. 

488000

Max. 

2000000

What you need to get started

  • 3-4 years of relevant experience in Sports Marketing and Sales

  • Experience in building brands & category

  • Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities

  • Creative tools like Photoshop and Corel DRAW and illustrator would be an added advantage

Employment Outlook

  • Opportunity to enjoy high income after gaining several years of work experience

  • Sport marketing experts have a fast and rewarding career, with high work satisfaction and benefit potential. 

  • Marketers plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

International Opportunities

The United States of America, The United Kingdom, Spain, Canada, Switzerland, Cyprus 

Educational Qualifications

  • Bachelor's degree in Mass communication, journalism, advertising

  • Master's degree in Mass communication, journalism, advertising

Soft Skills

  • Communication

  • Networking

  • Interpersonal skills 

  • Leadership

  • Collaborative

  • Team Player 

  • Cooperative

  • Attention to details 

  • Analytical skills 

  • Time Management 

  • Organizational skills

Technical Skills

  • Web analytics tools (Google Analytics, WebTrends, etc.)

  • Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM

  • Basic math and statistics skills are demanded to run analytics on marketing campaigns.

Considering this field, the best place to get started is to find the perfect mentor to guide you. 

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Professional Man
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Kunaal Majgaonkar

Head of Media and Communications

15 years of industry experience

As a qualified sports media manager, Kunaal has spent the last 7 years working at the highly reputed Bengaluru FC after being a sports correspondent for The Times of India for 8 years. His current role entails building the club’s identity and scaling the fan-base to make sure the team walks out to a packed stadium every match.

Professional Man

Arjun Kapoor

Head of Sponsorship and Marketing

10 years of industry experience

A highly skilled sports manager with an impressive background working as the head of sponsorship and marketing at the prestigious MCFC.
An alumnus of St. Xavier’s College, Ahemdabad, Arjun has previously worked with Percept Sports where he played an integral role in high-profile events such as the IPL and F1.

Pros


  • It piggybacks on the popularity and devotion of the fans, which hardly dwindles

  • There’s nothing more satisfying than seeing an event that you've worked on 24/7 for the past three months, finally coming together

  • It provides its employees with the opportunity to meet and work with some of the top names in professional sports

  • Perks such as complimentary tickets are common

  • You can enjoy the opportunity to stretch your creative muscles brainstorming new events or new business pitches

Cons


  • The intense focus on detail required to assemble an event can be a frazzling

  • The crowd can be quite self-centred, an ego clash is not uncommon

  • Don’t expect to have time to pause and catch your breath

  • To make your mark, you must swim with the sharks

  • The hours can be unforgivable

Noteworthy companies of the field

  • Allstate

  • Reebok

  • RedBull

  • Vivo

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