Sports Marketing

Sports marketing is a marketing division that focuses on the promotion of sports activities and teams, as well as on the promotion of other goods and services by sporting events and sports teams. Sports Marketing Managers focus on marketing sports teams, activities and athletes by establishing brand partnerships and creating successful advertising.

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Professional Man
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Kunaal Majgaonkar

Head of Media and Communications

15 years of industry experience

As a qualified sports media manager, Kunaal has spent the last 7 years working at the highly reputed Bengaluru FC after being a sports correspondent for The Times of India for 8 years. His current role entails building the club’s identity and scaling the fan-base to make sure the team walks out to a packed stadium every match.

Professional Man

Arjun Kapoor

Head of Sponsorship and Marketing

10 years of industry experience

A highly skilled sports manager with an impressive background working as the head of sponsorship and marketing at the prestigious MCFC.
An alumnus of St. Xavier’s College, Ahemdabad, Arjun has previously worked with Percept Sports where he played an integral role in high-profile events such as the IPL and F1.

KEY SKILLS

  • Task Management

  • Multitask

  • Look at the Bigger Picture

  • Problem Solving Skills

  • Leadership

  • Creative

  • Understanding of SEO

  • Empathy

  • People person

  • Influencer Marketing

  • Advertising

  • SEM

  • Passion 

  • Persuasion

  • Negotiation

PROS


  • It piggybacks on the popularity and devotion of the fans, which hardly dwindles

  • There’s nothing more satisfying than seeing an event that you've worked on 24/7 for the past three months, finally coming together

  • It provides its employees with the opportunity to meet and work with some of the top names in professional sports

  • Perks such as complimentary tickets are common

  • You can enjoy the opportunity to stretch your creative muscles brainstorming new events or new business pitches

CONS


  • The intense focus on detail required to assemble an event can be a frazzling

  • The crowd can be quite self-centred, an ego clash is not uncommon

  • Don’t expect to have time to pause and catch your breath

  • To make your mark, you must swim with the sharks

  • The hours can be unforgivable

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Brand Management

  • Teams

  • Clubs

  • Media Houses

  • Sportswear manufacturers

  • Agencies

  • Leagues

  • Retailers

  • Broadcasters

  • Betting and Gambling Services

  • You turn to the last page of the newspaper everyday

  • Your persuasion skills are top-notch

  • You can usually anticipate what people might like or respond to

  • You know how to throw a good party

KEY OPPORTUNITIES

  • Allstate

  • Reebok

  • RedBull

  • Vivo

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