Typeface Designer

In product branding, visual effects and packaging play an important role, and a typographer's task is to design a typeface that graphically represents the true story of the brand. The text layout and its size, colour, and associated font compose the typeface of an object.

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KEY SKILLS

  • Interest in designing letters

  • Knowledge about the typeface anatomy

  • Good visualisation skills

  • Creativity

  • Calligraphy/Lettering

  • Attention to detail

  • Softwares- Glyph and FontLab

  • Knowledge about programming is a bonus

PROS

  • Get to focus only on designing typefaces

  • The typefaces you design can be sold on various platforms

  • Your typeface can be used as an identity for famous companies

  • End result is satisfying - to witness your typeface being used on interfaces, publications etc.

  • Creative liberties can be taken

CONS

  • Can get very monotonous

  • Not well recognised as a career

  • It can be a painstaking process as a lot of attention to detail is required

OPPORTUNITY TYPES

GOT WHAT IT TAKES?

  • Type Foundries

  • Publishing

  • Advertising

  • Branding

  • Graphic Design

  • Freelance

  • Interest in typography and graphic design

  • You have a great eye for details

  • Interest in calligraphy/lettering skills

  • Creative

  • Patient and Observant

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