Corporate Communications practitioners have to deal with external public relations at the corporate level by growing brand visibility through industry editors, media workers and journalists. These executives are also involved in internal public relations to grow brand recognition, helping to build integrated products and generating budgets. They build, discover, and implement creative programmes to increase corporate profits and develop value-added ideas for brands.
Mentors from the field
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Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.
Career prospects & criteria
Understand the prospects within the career & the education & other skills you need to make it.
BBM (Bachelors in Business Management)
BBA (Bachelors in Business Administration)
B. Com (Hons.) – Marketing
PGDM (Post Graduate Diploma in Management)
What you need to get started
Knowledge of maintaining the flow of communication for the development of the firm and monitoring the flow of data and their means of communication used.
Better opportunities will open up after 1 or 2 years of experience.
Awareness of Communication Styles
Other Related Careers
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