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Media Planner and Buyer

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A Media Buyer negotiates, purchases, and monitors the advertising space and airtime on behalf of the client. Media Buyers also play a key role in ensuring that advertising and promotional campaigns reach the highest number of people in a target audience at the lowest possible cost.

Mentors from the field

Learn about the field . What day to day work would look like . Growth opportunity & prospects . Interview preparation . Transition advise . Networking 

Looking for a mentor to guide you. 

Mentors from this field might be waitlisted. Put in a request and we'll have to you with the perfect person to guide you.

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Career prospects & criteria 

Understand the prospects within the career & the education & other skills you need to make it. 

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Educational Qualifications

  • Bachelors degree in advertising/ business or management/ communication and media studies/ english and journalism/ marketing/ psychology/ statistics.

  • MBA/ Masters in advertising

What you need to get started

  • Internships in media, marketing or advertising companies give applications an edge and are looked on favourably by employers.

  • A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital

Soft Skills

  • Excellent research skills

  • Confidence negotiating

  • Good teamwork

  • Interpersonal skills

  • Interest in media

  • Good researchers

  • Spoken communication

  • Computer literate

  • Advertising

  • Meet deadlines

Technical Skills

  • Interest in media

  • Research skills 

  • Aware of media trends

  • Interpreting data into meaningful research

  • Computer literate

  • Advertising

  • Meet deadlines

  • Media Planning 

  • Media Buying

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