Sports marketing is a marketing division that focuses on the promotion of sports activities and teams, as well as on the promotion of other goods and services by sporting events and sports teams. Sports Marketing Managers focus on marketing sports teams, activities and athletes by establishing brand partnerships and creating successful advertising.
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Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.
Career prospects & criteria
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Bachelor's degree in Mass communication, journalism, advertising
Master's degree in Mass communication, journalism, advertising
What you need to get started
3-4 years of relevant experience in Sports Marketing and Sales
Experience in building brands & category
Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities
Creative tools like Photoshop and Corel DRAW and illustrator would be an added advantage
Attention to details
Web analytics tools (Google Analytics, WebTrends, etc.)
Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
Basic math and statistics skills are demanded to run analytics on marketing campaigns.
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