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Sports Marketing




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Sports marketing is a marketing division that focuses on the promotion of sports activities and teams, as well as on the promotion of other goods and services by sporting events and sports teams. Sports Marketing Managers focus on marketing sports teams, activities and athletes by establishing brand partnerships and creating successful advertising.

Mentors from the field

Learn about the field . What day to day work would look like . Growth opportunity & prospects . Interview preparation . Transition advise . Networking 

Looking for a mentor to guide you. 

Mentors from this field might be waitlisted. Put in a request and we'll have to you with the perfect person to guide you.



Current position

Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.


Career prospects & criteria 

Understand the prospects within the career & the education & other skills you need to make it. 


Educational Qualifications

  • Bachelor's degree in Mass communication, journalism, advertising

  • Master's degree in Mass communication, journalism, advertising

What you need to get started

  • 3-4 years of relevant experience in Sports Marketing and Sales

  • Experience in building brands & category

  • Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities

  • Creative tools like Photoshop and Corel DRAW and illustrator would be an added advantage

Soft Skills

  • Communication

  • Networking

  • Interpersonal skills 

  • Leadership

  • Collaborative

  • Team Player 

  • Cooperative

  • Attention to details 

  • Analytical skills 

  • Time Management 

  • Organizational skills

Technical Skills

  • Web analytics tools (Google Analytics, WebTrends, etc.)

  • Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM

  • Basic math and statistics skills are demanded to run analytics on marketing campaigns.


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