In product branding, visual effects and packaging play an important role, and a typographer's task is to design a typeface that graphically represents the true story of the brand. The text layout and its size, colour, and associated font compose the typeface of an object.
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Journalist, communist & editor for Hindustan Times, DNA & Nat Geo Traveler. She's covered stories from travel start-ups, communities, gentrification, gender issues, and human rights.
Career prospects & criteria
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Bachelors degree in Graphic design/ graphic arts/ graphic communications
What you need to get started
Good visualisation skills
Attention to detail
Interest in designing letters
Knowledge about the typeface anatomy
Softwares- Glyph and FontLab
Knowledge about programming is a bonus
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