Your instincts are important.
Try to articulate and write down (if you can) your thoughts on the fallacies of the strategy in as much objectivity as you can.
If you know of examples, please include those as well. You could also make a pros and cons list for the current strategy.
3. Then write down what would be an alternate strategy that you’d adopt instead along with a pros and cons list.
4. Discuss this (ideally) in person. Remember to keep it objective and have a discussion about the gaps you see in the current strategy and put forth your suggestion on alternatives.
5. Be mentally prepared for the management to be receptive or not to your suggestions. It is important that you do share your thoughts, respectfully and objectively. If you do see an angle they don’t, it could potentially be very beneficial to the company. Or you might be voicing something many other colleagues want to, but are afraid to say or call out.
6. If the management is trying to find a way out, all constructive inputs would be helpful.