PLANS & PRICING
Your personal brand is how you showcase yourself online. There are some clear benefits of leveraging social media to build your personal brand.
You will have access to better and a greater number of networking opportunities.
A social media brand helps build credibility with potential clients and employers.
When others can see what you do and how you do it, it builds your reputation and gives you greater recognition in the industry.
Here’s how you should be optimising social media for your business:
Define your branding goals- Do you want more people to reach out to you, go to your website, buy your product or do you just want to showcase your work? Having clearly defined goals will help you choose the best techniques for using social media.
What is our area of expertise?- You may know what you are good at, but choose 1-3 things that you are an expert at and showcase those. Your brand should scream your expertise. Stick to a maximum of three areas so as to not infuse your audience.
Be consistent- Use the same name and logo across all social media platforms. This will make sure your audience associates a single name or image directly with your brand and knows how to identify it.
Community Support- Join communities in your industry and of your target audience to draw attention to your brand. Engage with relevant influencers and ask for help in promoting your brand.
Engage- Make sure you post and put out new content regularly. Remember to be proactive when others tag or mention your brand. Be consistent and make sure the content is relevant to your target audience.